Every new business tries to attract as many new clients as possible. But it’s also important for established businesses to constantly acquire new clients. No matter how well you operate your business, you can expect to lose 10-25% of your customers each year according to Marketing at Work. Previously, we discussed 4 ways to retain […]
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The pet care industry has become a $60 billion business in 2015, and it is dominated by small businesses like yours. Running a pet business requires you to be more than a pet-lover — you are also responsible for making good financial decisions for your business. As your business grows, you start to have more […]
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When it comes to marketing, email campaigns are one of the most effective tools. Consumers prefer email — 72% of consumers choose email as their favorite method of communication with companies. Email also ensures your customers receive your message — 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your […]
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Without SEO, your website is invisible. Well, not invisible to everyone; you can still see it. But I’m sure you didn’t build your beautiful website just for yourself. You want visitors, and an estimated 64% of site visits come from searches on Google, Yahoo, Bing, and other search engines. However, without SEO, your site won’t […]
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Small business owners say getting repeat customers is their most important business milestone. It might sound counter-intuitive, but data says it is a wise choice. In the U.S., 40% of revenue comes from repeat purchasers. A repeat customer is 9 times more likely to make a purchase than a first-time shopper, and your top 10% […]
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72% of consumers choose email as their preferred method of communication with companies they do business with and 89% of marketers say that email is their primary channel for finding customers. So we know consumers like to receive email newsletters from merchants. The question is how to make your email stand out from hundreds of […]
Read MoreNegative reviews. No one likes them, but they can cause serious damage to your business if you don’t respond appropriately. In a 2016 survey, 80% of consumers said they trust reviews as much as personal recommendations, so how should you react if you get a poor review? Here are a few do’s and don’ts to […]
Read MoreIf you don’t already offer online booking to your clients, you may be disappointing 60% of them and missing out on bookings from busy prospective clients. Maintaining an online booking system may seem complicated, but it doesn’t have to be and increasingly it’s a necessity to ensure a great customer experience and grow your business. […]
Read MoreYou should be proud of your paper appointment book. When you started your business, it was a symbol of your entrepreneurial spirit. As you’ve grown, it’s become packed full of appointments. But a messy appointment calendar causes frustration for your customers and staff. The book has to stay in one spot, and only one person […]
Read MoreThere’s great pressure on small businesses to follow digital marketing trends. You want to stay up-to-date, but do you have to jump on every new innovation? It turns out that following the crowd isn’t always best for your business. That’s true even when it comes to mobile apps. They might be everywhere, but most of […]
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