As the CEO of a leading cloud-based point of sale solution for franchises, I’ve had the opportunity to work with hundreds of businesses. Over the years, I’ve seen great variation in the level of centralized control that franchisors maintain over standard operating procedures followed by individual franchisees and, by extension, the end customer experience. Every […]
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Many factors influence a franchise’s success. Mission-driven leadership and customer-centric strategy can help you bring a thriving brand to market, but scalability will ultimately determine the sustainability of your locations. Franchise brands often have a very similar workflow, but top-performing franchises share three common factors that drive better experiences. MyTime Founder & CEO Ethan Anderson details how […]
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6,586,013,574 That’s six billion, five hundred eighty-six million, thirteen thousand, five hundred and seventy-four and it’s the number of searches each day worldwide.(1) Did you know that Google accounts for over 77% of these 6.5B searches? And for industries like retail, lifestyle, and health & beauty, over half of those searches are initiated on a […]
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We are excited to announce that MyTime has won LSA’s 2017 Ad-to-Action Award for Local Commerce Services. The Local Search Association’s Ad-to-Action Award program recognizes innovation and forward thinking solutions in the local marketing and advertising space. A panel of notable experts, analysts, media and practitioners from across local industries review and select the winners. […]
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We’re excited to announce that MyTime now offers seamless online booking right from a business’s Facebook Page! Thanks to our integration, any service business across the United States with a MyTime account can now let clients schedule appointments without leaving the Facebook website or mobile app. Because this integration was built together with Facebook, when clients book, their […]
Read MoreEveryday here at MyTime, we speak with business owners who are trying to understand how to take advantage of the growth in online booking to help their business succeed. As we’ve watched consumer behavior shift dramatically to online booking and smartphone usage, we believe that local businesses have to engage those consumers online, where the […]
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85% of consumers are searching for local businesses online, and Google has 70% of global search engine market share. Think about how many more customers you could get if you have better representation on Google. Creating a profile for your business on Google My Business will allow you to take advantage of these business opportunities. […]
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Every new business tries to attract as many new clients as possible. But it’s also important for established businesses to constantly acquire new clients. No matter how well you operate your business, you can expect to lose 10-25% of your customers each year according to Marketing at Work. Previously, we discussed 4 ways to retain […]
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The pet care industry has become a $60 billion business in 2015, and it is dominated by small businesses like yours. Running a pet business requires you to be more than a pet-lover — you are also responsible for making good financial decisions for your business. As your business grows, you start to have more […]
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When it comes to marketing, email campaigns are one of the most effective tools. Consumers prefer email — 72% of consumers choose email as their favorite method of communication with companies. Email also ensures your customers receive your message — 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your […]
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